B&B studio brands new gum Peppersmith
As seen in Design Week:
B&B studio has named and branded a new chewing gum, Peppersmith, which
is being launched by two ex-employees of juice brand Innocent.
The consultancy has created an identity, pack graphics, print materials and
website, following its appointment on credentials in July 2009.
Tasked with building a brand that reflects the product’s sustainably sourced
natural ingredients, B&B studio has developed a look and feel which suggests
the ‘Englishness’ and ‘artisan’ values of the product.
Peppersmith claims that its gum is made from real peppermint and natural
chicle gum, sustainably harvested from the Central American rainforest.
The marque has two levels of interpretation, according to Kerry Bolt, client
partner at B&B studio – ‘Authentic English peppermint leaves or a moustache’.
Eight ‘moustache heroes’ will appear on associated branding, including Ming
the Merciless and Charlie Chaplin.
The website ties in with the peppermint green colourways, but blue graphics
have already been set aside for the spearmint flavour, along with red for
cinnamon, and orange for fish and chips.
Peppersmith founders Dan Shrimpton and Mike Stevens have created the
concept for the packaging, which contains papers for throwing gum away to
discourage people from throwing it on pavements.
