Our brand creation Aardvark takes the ew out of insect-based pet food, by focusing on sustainability, community and a big personality. While the witty name and characterful illustrations provide the necessary playfulness for the emotion-led pet food category, the brand’s visual identity and packaging is deliberately bold, minimal and functional - reflecting the scientific and sustainable credentials of the product, rather than caving into familiar but frivolous gourmet food cues. And as a DTC digital-first brand, Aardvark is created with social media in mind, committed to building a community of people and pets that love the planet.
Brand positioning. Name creation. Copywriting. Brand identity. Packaging design. Artwork. Print management. Brand world.