Our brand refresh for Belvoir takes the brand back to its farming roots with a fresher, rawer feel that evokes the wildness of nature. Our crafted with nature essence was inspired by the care the brand takes for the wild eco-systems of the Vale of Belvoir, where many of its elderflowers grow, leading to design that feels more natural, more contemporary and more authentic.
A sensitive update that retains the essence of existing brand equities, albeit expressed in a new way, the redesign has set strong foundations for the brand’s future development, increasing its relevance to contemporary consumers.
Brand strategy. Visual identity. Packaging design. Copywriting. Brand world. Artwork. Print management.