Border | B&B Studio
Border Logo web


We’re helping Border Biscuits achieve its mission of becoming the UK’s number one accessible premium biscuit with a revolutionary redesign across visual identity and packaging. Beginning with a bold logotype containing a characterful elevated O that represents the product, the new design celebrates the biscuit and reflects Border’s commitment to quality. In addition, an updated on-pack message – Crafted with Care – reinforces Border’s heritage as a family-owned business of expert biscuit-makers.

Evolving the brand from its existing world of beige was key to the redesign, and the new system comprises a fresh and tasty colour palette that celebrates each biscuit variant and introduces greater range differentiation and effortless navigation.

Brand strategy. Visual identity. Packaging design. Artwork. Print management.