We’ve worked closely with BrewDog on a number of projects, from refreshing the brand’s iconic can design for greater standout on shelf, to creating a whole new sub-brand in Overworks – BrewDog’s sour beer venture.
Drawing on the bold, industrial aesthetic synonymous with the parent brand, the design deliberately challenges the pastoral codes that dominate the sours category, instead building on the science and technology at the heart of the process.
Creative strategy. Visual identity. Packaging design. Artwork. Print management.