As one of the first dedicated men’s skincare ranges, Bulldog was keen to portray a masculine image. But its original identity was a little too aggressive for a premium natural product.
Our subtle redesign softened yet strengthened the brand, bringing credibility to the range and clarity to its communication. Since the relaunch, Bulldog has gone global entering new markets in the USA and Australia.
Range Architecture. Visual identity. Packaging design. Artwork. Print management.