Transitioning the name from Fattbar to FATT set the tone for a complete reimagining of this specialist keto brand. By reclaiming the word FATT and infusing it with attitude and positivity, the new brand challenges dated diet language, upends consumer expectations and champions good fats – all part of its mission to bond with an evangelical audience of keto enthusiasts. Exuding youthful energy across every touchpoint, the brand is able to embody all the physical and mental benefits of keto without resorting to dull nutritional or medical language.
Brand strategy. Visual identity. Copywriting. Packaging design. Brand World. Artwork. Print management.