On the strength of an exceptional product and a brilliant brand promise – “if three quarters of your drink is the mixer, make sure you use the best” – Fever-Tree had won listings in nine of the ten top restaurants in the world. But its brand presence was being let down by ineffective packaging design that lacked impact, clarity and consistency.
Our meticulous redesign is a masterclass in attention to detail. Building on the brand’s recognisable equities, we’ve brought craft, confidence and harmony to the range. Following the relaunch, global sales rose 71.4% year on year.
Equity analysis. Visual identity. Packaging design. Artwork. Print management.