A limited-edition collaboration between soft drink Firefly and celebrity mixologist Mr Lyan, Superfly has enabled the brand to experiment with a new positioning – a move away from functional benefits towards sophisticated flavours – to take advantage of the alcohol alternative opportunity.
Our modern botanical design, with a logo and messaging-free front face, was created for the on-trade, where its intriguing nature has built tremendous desire for the brand. Indeed, its success has empowered the brand to let us redesign the entire range with a similar botanical-based design.
Brand positioning. Copywriting. Visual identity. Packaging design. Artwork. Print management.