In a category filled with borrowed design codes (beer, tea, medicine), we were keen to create the first kombucha brand that truly captures the product’s essence and the lifestyle of its consumer.
Positioning the brand around the idea of positive addiction, we’ve helped Fix8 create the cult of fermentalism. Vivid colours, thought-provoking imagery and an underlying obsessiveness combine to create a brand that’s irresistibly intense, and bursting with compulsive buzz.
Brand strategy. Name Creation. Visual identity. Packaging design. Copywriting. Artwork. Print management.