New brand creation Goldling brings premium cocktail craft to spontaneous at-home drinking with a range of organic vodka sodas flavoured with real fruit. To distinguish the product from the basic world of hard seltzer, we’ve introduced a layered visual world of escapist collage, capturing the brand’s essence of refreshingly complex.Inspired by the changing vibes of daytime and evening drinking occasions, the brand is inspired by light - variously captured in high contrast imagery, evocative product naming and a G icon device that depicts the sun, moon and stars.
Brand positioning. Name creation. Copywriting. Brand identity. Packaging design. Artwork. Print management. Brand world.