The Herbtender | B&B Studio
The Herbtender Hand

The Herbtender

Our new brand creation, The Herbtender, is a series of supplements that harness the power of adaptogenic herbs – powerfully intelligent ingredients that help the body combat stress. Crafted around the strategic positioning of ‘Bend Don’t Break’, the brand embodies a philosophy of natural resilience, putting its faith in timeless plant wisdom to find a more sustainable way to manage daily stresses. This concept of flexibility is captured visually in the brand’s curvaceous and monogrammatic logo, as well as its illustration style, while an ‘acid olive’ brand colour communicates naturalness in a contemporary and ownable way.

Naming. Brand Positioning. Creative Strategy. Brand identity. Packaging Design. Brand World.