John Lewis Logos Bw

John Lewis

As well as granting ownership to its 80,000+ employees, John Lewis provides a group of discounted residential clubs for staff holidays.

Our identities for the residences have a unified feel but celebrate each club’s individuality. Every logo incorporates a neat little twist– from a key that hides a castle to a mountain that’s also a boat – providing an intriguing double take that sheds light on each location.

Creative strategy. Visual identity. Artwork.