The London Crisp Co.

Classic flavours and contemporary collage combine in our identity and pack design for The London Crisp Co. Designed to celebrate the city, it’s a contemporary urban brand that challenges the rural nostalgia of the posh crisp category.

Each collage focuses on in-the-know landmarks rather than tourist clichés, while a straight-talking tone of voice complements the down-to-earth design for a brand that embodies the attitude of the modern British boozer.

Creative strategy. Visual identity. Packaging Design. Artwork.