The London Popcorn Co.
For The London Crisp Co’s sister company, The London Popcorn Co, we needed to find a new, fun way to celebrate the capital, and settled on London’s urban tribes.
Each pack features an anthropomorphised animal to represent yummy mummies, Hoxton hipsters, hi-vis vesters and city slickers. A background silhouette of the London skyline roots the characters in their natural habitat, while creating a two-tone feel to the colour-coded packs.
Creative strategy. Visual identity. Packaging design. Copywriting. Artwork.