Inspired by cold-press, a process that retains the nutritional integrity of ingredients, Mockingbird is a brand creation built around the philosophy of Do No Harm. While the name and symbol bring that emotional ethos to life, the aesthetic focuses on introducing craft codes to the category – a new direction in the increasingly functional world of premium smoothies and juices. The resulting design is both desirable and authentic, able to justify the price premium that the cold-press process demands.
Brand strategy. Name creation. Copywriting. Visual identity. Packaging design. Artwork. Print management. Brand world.