Naturepaint Tube Group

NaturePaint

As the only paint in the UK with zero VOCs, Cornwall-based Naturepaint is on a mission to make decorating less dangerous. Our rebrand takes up the challenge, disrupting the conventional chemical-laden category with a black and white design that speaks both of purity and performance.
Naturalness is communicated through a simple brand mark that combines a flower and a droplet, and a collection of colour names inspired by Cornwall’s flora and fauna – from the pale caramel of Kestrel to the inky blue of Beast!

Brand Strategy. Brand Identity. Packaging Design. Name Creation.