We worked with maverick brewers BrewDog to create a whole new sub-brand for its sour beer venture Overworks, featuring both a logotype and monogram-style shorthand.
Drawing on the bold, industrial aesthetic synonymous with the parent brand, label designs deliberately challenge the pastoral codes that dominate the sours category, instead building on the science and technology at the heart of the process.
Creative strategy. Visual identity. Packaging design. Artwork. Print management.