Peppersmith Box Closed

Peppersmith

Created to bring natural credentials and premium craft to the gum category, Peppersmith was one of the original challenger brands.

The name and identity we created set a traditional English and artisan tone that’s immediately disrupted by the leaf/moustache icon. This premium but playful feel continued inside each pack, from hidden illustrations of moustache-wearing icons to secret papers for safe gum disposal.

Brand strategy. Visual identity. Packaging design. Artwork. Print management.