Created to bring natural credentials and premium craft to the gum category, Peppersmith was one of the original challenger brands.
The name and identity we created set a traditional English and artisan tone that’s immediately disrupted by the leaf/moustache icon. This premium but playful feel continued inside each pack, from hidden illustrations of moustache-wearing icons to secret papers for safe gum disposal.
Brand strategy. Visual identity. Packaging design. Artwork. Print management.