Peter's Yard

Our brand refresh for Peter’s Yard comprises a sensitive design update with a robust brand positioning. Inspired by the brand's slowly-fermented sourdough process, our Time Well Spent essence introduces a broader lifestyle perspective to complement Peter’s Yard’s exceptional product range. A new belly band design, re-crafted logo, evocative imagery and expressive storytelling come together in beautifully crafted packaging. We’ve even helped the brand expand into new categories with the launch of richly-flavoured sourdough bites.

Brand strategy. Visual identity. Copywriting. Packaging design. Brand World. Artwork. Print management.