Plymouth Gin

Our refresh for Plymouth Gin is as perfectly balanced as the liquid itself. Retaining all the heritage and craft cues expected for a gin that has remained unchanged since 1793, the updated design delivers a fresh modernity that makes it instantly desirable to contemporary gin consumers.

The original sea green bottle – lightweighted to save 60 tonnes of carbon a year – is complemented by maritime blues and offset by classic copper touches. Rationalised messaging brings a new clarity to the brand story, while a redrawn clipper allows the brand to sail into the future.

Equity analysis. Visual identity. Packaging design. Artwork. Print management.