While the healthy snack bar category shows no signs of slowing down, it’s getting harder to distinguish one brand from the next. We wanted to raise the bar with POP – a new brand creation that celebrates the power of peanuts.
Positioned around a single ingredient with a triple threat (good for you, good for the planet, good for others), POP brings the humble peanut into the spotlight. Design harnesses the power of three with a three-dimensional logo and punchy three-word lines that cut to the chase. A contemporary and unexpected colour palette ensures POP pops from the shelf.
Brand strategy. Name Creation. Visual identity. Packaging design. Copywriting. Artwork. Print management.