Propercorn’s original packaging had all the right elements, but not necessarily in the right order. Our sympathetic refresh built on the evocative imagery of the salted variant, and extended it across the range. We also rejigged the product shot, brought clarity to the brand’s communication, and created a new and ownable logotype.
The improved illustration also created a springboard for the brand’s off-pack world, including our successful and collectible ‘proper’ cases.
Creative strategy. Copywriting. Packaging design. Artwork. Print management.