Harnessing a craft aesthetic and building on premium spirits codes enabled us to reinvent Rocktails from fun frozen mocktails to distilled botanical blends, in line with the growing sophistication of the zero alcohol sector.
A new mermaid icon symbolises the product’s ‘exquisite combinations’ of ingredients, while hits of copper evoke the brand’s copper still. A distinctive diamond-shaped label enables a larger logo, while revealing a show-through back label decorated with abstract botanical illustrations.
Brand positioning. Visual identity. Packaging design. Artwork. Print management.