If great music deserves great beer, then great beer deserves great design. On a mission to improve the quality of beer at venues and festivals, our client Signature Brew has its own brewery and taproom, creates collaboration beers with music artists, and has a core range of beers available across the country. The new visual identity and packaging we created builds on this unique music-inspired offering, capturing the spirit and energy of live music, as well as the eclecticism of the industry’s graphics, from fanzines to vinyl artwork. Balancing the fixed with the flexible, the new design gives Signature Brew the creative freedom it needs to thrive.
Creative Strategy. Visual Identity. Packaging Design. Artwork. Print Management.