Our identity and packaging for Slamsey’s fruit gins and vodkas was born out of our discovery that famous 17th century naturalist Sir John Ray was born near the farm.
Inspired by his taxonomic studies of local insects, we created 27 different labels across 9 flavours. Intricately illustrated, they reflect an attention to detail, while creating a unique take on the British countryside in the challenging and ever-growing gin market.
Brand positioning. Copywriting. Visual identity. Packaging design. Artwork. Print management.