From Snact’s existing packaging, you’d never tell it makes all its products from ugly fruit that would otherwise be thrown away. Our rebrand put that mission front and centre, communicating this vital purpose without losing taste cues.
Seeking to create a ‘delicious protest’, the rebrand takes inspiration from protest rally signs and slogans, combining witty copy with vibrant colour. A rip across the pack makes sense of the brand’s name - a snack that’s also an act.
Brand positioning. Copywriting. Visual identity. Packaging design. Artwork. Print management.