Nestlé’s tea machine and capsule system boasted a beautiful online and above-the-line world, but was being let down by unexceptional packaging. Working with the advertising agency, we distilled and re-expressed their imagery for pack, ensuring continuity while recognising the more challenging in-store environment. Clearer segmentation, easier navigation and a more iconic approach to identity ensured the magic was matched by fantastic functionality.
The Special T brand is available across five European markets and Japan.
Creative strategy. Copywriting. Structural design. Packaging design. Artwork. Print management.