The name and identity we created for this start-up meat jerky brand was inspired by the founders’ passion for collecting new flavours and combines the idea of curating art and the concept of curing meat.
The design deliberately avoids the category’s masculine ‘cowboy or craft butcher’ clichésand uses vibrant colour to speak to a contemporary consumer. A single brushstroke that resembles the jerky represents the brand’s creativity.
Creative strategy. Name creation. Visual identity. Packaging design. Copywriting. Artwork. Print management.