The Duppy Share
In a category split between mainstream party brands and super-premium sippers, we’ve helped create the ‘craft rum’ sector with our new brand creation, The Duppy Share.
Inspired by Caribbean folklore and the islands’ dark duppy spirits, the brand carves out a more authentic space in a world of sailors and pirates. Its day to night design balances the ghost story with redemptive rays of sunshine – it’s truly a message on a bottle.
Brand strategy. Copywriting. Visual identity. Packaging design. Artwork. Print management.