The Vegan Kind
As increasing numbers of people embrace plant-based living, we’ve reimagined The Vegan Kind – the UK’s biggest vegan supermarket – to help reach a greater breadth of consumers. The new branding reasserts the brand’s values of community, collaboration, customer service and carbon neutrality, appealing to anyone who wants to live a low impact lifestyle. A relaxed and friendly hand-drawn approach softens these serious messages, while vibrant but subtly muted colours bring a natural joy and energy to the brand. The theme of kindness remains in a new set of values-driven icons – Planetkind, Animalkind, and Humankind – helping consumers easily navigate third party product benefits, such as sustainable, cruelty-free or fairly-traded.
Brand positioning. Name creation. Copywriting. Brand identity. Packaging design. Artwork. Print management. Brand world.