Uf Logo On Wood Ext

Urban Fruit

Our fresh redesign for Urban Fruit brings more personality and attitude to the brand with a bold block type logo that doubles as an urban streetscape.

The purity of the brand’s product – made with no added sugars or preservatives –is emphasised through oversized fruit illustrations that represent each variant’s ingredient. Dressed in incongruous bowler hats, they’re given an urban twist that brings wit and character to the pack.

Visual identity. Packaging design. Copywriting. Artwork.